i. What’s The Big Idea?

The Big Idea is everything.

Whether it’s your customers or your business partners or your employees, everyone responds to the power of the Big Idea. And in today’s economy, you need big ideas in order to connect with people. To make them believe in you. To move them off the dime.

Big Ideas have to be creative, sure, but they also have to be strategic. They must speak the truth. And, they require a little courage. (There are no successful wimps.)

In The Backbeat Blog, we’ll examine a few ideas – some big, some not-so-big – to give you a sense of how we approach creative challenges. Nothing written here is meant to offend or incite, and the opinions expressed are solely ours, take ’em or leave ’em. But know this: they’re correct.


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